Towards a more intimate relationship between people and computer.

"Before thinking like a developer, think like an end-user." SOTEC has a tacit principle of "developing computers that excite us as end-users" and considers this sprit of development as the excellent service that is can possibly offer as weill as a demonstration of the good faith it can show to its future users. In addition to offering high performance and functionality, computers should be fun and easy for everyone and further, should be reasonably priced so that anybody, not just a few, can afford them. Just like the widespread use of automobiles significantly expanded human cultures, SOTEC believes that the PC is at the forefront of products that will enrich people's lives, and that more and more people should use and take advantage of the technology. User-friendly, reasonably priced, excitement for daily life: that's how SOTEC defines computers. Producing computers purely for customers - always from their perspectives. Converting a highly advanced technology into something simple - furthering the relationship between people and computers. There has and will never be any change made to the SOTEC policy.